Sarfraz Ali

Strategic Finance Leader Driving Financial Transformation in UAE

AVP specializing in Financial Transformation, FP&A, and Business Strategy | Open to Consulting, Leadership Roles, and Speaking Engagements

Sarfraz Ali

Strategic Finance Leader Driving Financial Transformation in UAE

AVP specializing in Financial Transformation, FP&A, and Business Strategy | Open to Consulting, Leadership Roles, and Speaking Engagements

Worked With Leading Financial Institutions

Worked With Leading Financial Institutions

A Proven Leader

in Financial Transformation and Strategic Business Finance

With over 14 years of experience driving financial transformation and strategic planning, I specialize in optimizing operational efficiencies, enhancing compliance, and aligning finance with business growth. My career spans significant achievements, including:

A Proven Leader

in Financial Transformation and Strategic Business Finance

With over 14 years of experience driving financial transformation and strategic planning, I specialize in optimizing operational efficiencies, enhancing compliance, and aligning finance with business growth. My career spans significant achievements, including:

$35M

Annual Cost

Saving

Delivering $35M in annual cost savings through advanced financial planning and operational improvements.

25%

Reducing Cycle Times

Optimizing Order-to-Cash (O2C) processes, reducing cycle times by 25% and enhancing cash flow, contributing to a 15% increase in annual savings.

1st

Compliance Framework Bank

Spearheading market entry in KSA for First Abu Dhabi Bank with zero compliance penalties by establishing rigorous financial controls and compliance frameworks.

$22M

Saving through Reporting Accurancy

Leading a finance transformation project that improved FP&A systems, saving an additional $22M annually through enhanced reporting accuracy and efficiency.

30%

Improvement in Audit Cycle Times

Implementing a 30% improvement in audit cycle times at FAB, aligning audit programs with global standards, and enhancing compliance by 20%.

15%

Saving with P2P Process

Overhauling the Procure-to-Pay (P2P) process at EY, achieving 15% annual cost savings and strengthening supplier relationships.

16%

Department Efficiency Improvement

Achieving 15% departmental efficiency improvements through strategic audits and revamped reporting for senior management, creating more streamlined and insightful financial reporting structures.

VAT

Automation Framework

Designing and executing a VAT automation framework that benchmarked industry standards, achieving zero penalties and improving tax compliance efficiency.

$35M Annual Cost Saving

Delivering $35M in annual cost savings through advanced financial planning and operational improvements.

25% Reducing Cycle Times

Optimizing Order-to-Cash (O2C) processes, reducing cycle times by 25% and enhancing cash flow, contributing to a 15% increase in annual savings.

1st Compliance Framework Bank

Spearheading market entry in KSA for First Abu Dhabi Bank with zero compliance penalties by establishing rigorous financial controls and compliance frameworks.

$22M Saving through Reporting Accuracy

Leading a finance transformation project that improved FP&A systems, saving an additional $22M annually through enhanced reporting accuracy and efficiency.

30% Improvement in Audit Cycle Times

Implementing a 30% improvement in audit cycle times at FAB, aligning audit programs with global standards, and enhancing compliance by 20%.

15% Saving with P2P Process

Overhauling the Procure-to-Pay (P2P) process at EY, achieving 15% annual cost savings and strengthening supplier relationships.

16% Department Efficiency Improvement

Achieving 15% departmental efficiency improvements through strategic audits and revamped reporting for senior management, creating more streamlined and insightful financial reporting structures.

VAT Automation Framework

Designing and executing a VAT automation framework that benchmarked industry standards, achieving zero penalties and improving tax compliance efficiency.

Throughout my career at organizations like EY, PwC, and First Abu Dhabi Bank, I've led transformative projects that merge financial discipline with business strategy, fostering innovation, sustainability, and performance excellence. I bring a proactive approach to financial leadership, leveraging data-driven insights to drive synergies, strategic cost reductions, and robust compliance for long-term value creation.

CORE SKILLS

Financial Transformation & Control

Finance BusinessPartner

FP&A & Business Finance Strategy

Compliance & Risk Management

Operational Efficiency & Cost Optimization

Financial Transformation & Control

Finance

Business

Partner

FP&A &

Business Finance

Strategy

Compliance

& Risk

Management

Operational Efficiency & Cost Optimization

CORE SKILLS

Financial Transformation & Control

Finance Business

Partner

FP&A & Business Finance

Strategy

Compliance & Risk

Management

Operational Efficiency & Cost Optimization

Strategic Financial Services Tailored to Your Needs

I offer a range of services designed to help businesses in the UAE and beyond achieve financial and operational excellence. I am currently seeking full-time leadership roles as well as voluntary consulting and advisory assignments where I can bring strategic value and insights to ambitious organizations.

Consulting

Services

Advisory on financial transformation, cost-reduction strategies, and compliance frameworks that safeguard reputation and optimize resources.

Full-Time Leadership & Advisory Roles

Open to full-time leadership positions, advisory board roles, interim roles, and voluntary consulting to support executive teams in strategic planning, audit, and compliance.

Project-Based

Work

Expertise in leading projects that focus on FP&A, risk mitigation, and finance restructuring for increased scalability and profitability.

Strategic Financial Services Tailored to Your Needs

I offer a range of services designed to help businesses in the UAE and beyond achieve financial and operational excellence. I am currently seeking full-time leadership roles as well as voluntary consulting and advisory assignments where I can bring strategic value and insights to ambitious organizations.

Consulting

Services

Advisory on financial transformation, cost-reduction strategies, and compliance frameworks that safeguard reputation and optimize resources.

Full-Time Leadership & Advisory Roles

Open to full-time leadership positions, advisory board roles, interim roles, and voluntary consulting to support executive teams in strategic planning, audit, and compliance.

Project-Based

Work

Expertise in leading projects that focus on FP&A, risk mitigation, and finance restructuring for increased scalability and profitability.

Proven Results That Drive Business Growth

Cost

Optimization

Achieved $35M in annual savings through strategic FP&A, cost control measures, and a comprehensive transformation of cost allocation that improved financial accuracy and resource distribution.

Digitalization of Order-to-Cash

Led a digital transformation of the order-to-cash process, reducing cycle times by 25% and improving cash flow through automation and process optimization.

Proven Results That Drive Business Growth

Cost Optimization

Read Full Case Study

Achieved $35M in annual savings through strategic FP&A, cost control measures, and a comprehensive transformation of cost allocation that improved financial accuracy and resource distribution.

Digitalization of Order-to-Cash

Read Full Case Study

Led a digital transformation of the order-to-cash process, reducing cycle times by 25% and improving cash flow through automation and process optimization.

What Colleagues and Clients Say

What Colleagues and Clients Say

Invite SarfrazAli to Speak at Your Next Event

As a thought leader in financial transformation and compliance, I bring insights on aligning financial strategy with business goals, navigating risk management, and driving measurable results.

Whether for conferences, webinars, or corporate workshops, I share actionable strategies that resonate with finance professionals and business leaders alike.

Financial Transformation forGrowth

Building Resilient Compliance Frameworks

Strategic Planning in the UAE Financial Landscape

Invite SarfrazAli to Speak at Your Next Event

As a thought leader in financial transformation and compliance, I bring insights on aligning financial strategy with business goals, navigating risk management, and driving measurable results.

Whether for conferences, webinars, or corporate workshops, I share actionable strategies that resonate with finance professionals and business leaders alike.

Financial Transformation

for Growth

Building Resilient Compliance Frameworks

Strategic Planning in the UAE Financial Landscape

Insights on Finance Transformation

& Business Strategy

I regularly share insights on finance transformation, risk management, and strategic planning, offering

practical advice and industry trends relevant to decision-makers.

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀

Your Essential Finance Kit for Success !

𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻

in Finance is Here !

Hedging: Secure Your Business Against Market Shocks

Emotional Intelligence

The X-Factor in Finance Decision-Making in the UAE

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲

𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗺𝗼𝗱𝗲𝗹 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻

Hedging Demystified: Safeguard Your Investment Like a Pro

Insights on Finance Transformation

& Business Strategy

I regularly share insights on finance transformation, risk management, and strategic planning, offering

practical advice and industry trends relevant to decision-makers.

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀

Your Essential Finance Kit for Success !

𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻

in Finance is Here !

Hedging: Secure Your Business Against Market Shocks

Emotional Intelligence

The X-Factor in Finance Decision-Making in the UAE

𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲

𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗺𝗼𝗱𝗲𝗹 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻

HEDGING DEMYSTIFIED: SAFEGUARD YOUR INVESTMENTS LIKE A PRO

Let’s Connect & Build

Financial Success Together

Interested in consulting, advisory roles, speaking engagements, or discussing potential projects?

Reach out—I’d love to explore how we can work together.

Sarfraz Ali

Strategic Finance Leader

Driving Financial Transformation in UAE

Sarfraz Ali

Strategic Finance Leader

Driving Financial Transformation in UAE

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In today's competitive environment, key performance metrics are crucial for CEOs, CFOs, and finance leaders to devise strategies and make pivotal decisions that propel company growth.

This e-book equips leaders with the tools to select, analyze, and utilize essential metrics that optimize operational efficiency, lower cost metrics, and bolster compliance standards, pinpointing opportunities for organizational expansion.

Readers will gain proficiency in metrics like Cost-to-Income Ratio and Task Efficiency per FTE, which reveal productivity trends, streamline operational processes, and enhance financial accuracy.

By syncing these metrics with organizational goals, this guide ensures each metric contributes to sustainable growth, providing leaders with the expertise to leverage the most influential metrics effectively.

Analyze, and utilize essential metrics

Cost-to-Income Ratio and Task Efficiency

Leverage the most influential metrics effectively

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For a comprehensive journey into leadership, explore our complete book on leadership. Written for those who want in-depth knowledge, this book provides a step-by-step roadmap, detailed case studies, and expert strategies to master leadership.

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Real-world case studies and examples

Step-by-step strategies to achieve desired outcomes

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